ClerkChat
Instagram for pet services

Your Instagram is your shopfront, and the DMs are your phone line

Groomers, boarders and walkers are found through photos of other people's dogs. The enquiry arrives as a DM, usually in the evening, usually while you have both hands on an animal.

What they actually ask

  • How much for a cockapoo full groom?
  • Do you have space the week of the 14th?
  • What vaccinations does he need to board?
  • He gets anxious — do you do one-to-one?
  • Do you take puppies under six months?

What makes this different from any other business

Price is per breed and coat, and owners always ask by breed

A cockapoo full groom is not a labrador bath. Grooming price depends on breed, size, coat condition and whether it is matted, and owners ask using the breed name alone. An agent that holds your breed price list answers the most common question in this trade instantly, and asks about coat condition before committing to a number.

Vaccination and flea requirements are non-negotiable and constantly asked

Boarding and daycare need proof of vaccination, often including kennel cough with a minimum lead time before the stay. An owner who arrives without it cannot leave their dog, which is a ruined holiday and a lost booking. Answering it at enquiry — including how many weeks ahead the kennel cough vaccine must be given — prevents the problem entirely.

Temperament questions decide whether you can take the animal at all

Anxious dogs, reactive dogs, elderly dogs, puppies under a certain age. Whether you can accommodate them is a real operational limit, not a preference, and an owner needs to know before they plan around you. These are answerable from a written policy and save a difficult conversation on the day.

Setting it up

  1. 1
    Write your breed and coat price listFull groom, bath and brush, de-matting surcharge. The agent asks about coat condition before quoting.
  2. 2
    Write the vaccination requirements with lead timesEspecially kennel cough, where the minimum weeks before a stay is the detail owners miss.
  3. 3
    Connect the Instagram account you already post fromThe agent answers in the DM thread. If you have no website, the hosted page gives you a link for your bio.

What it does not do

  • It cannot assess an animal from a photo — temperament and coat condition questions should escalate
  • It does not see your diary, so it captures the dates rather than confirming them
  • It does not take deposits

Questions

We do not have a website. Does this still work?
Yes, and this is the common case in this trade. The agent answers in your Instagram DMs directly, and we host a page you can link from your bio so people who want more detail have somewhere to go.
Owners send photos of their dog for a quote.
It can take the photo and pass it on with the enquiry, but judging coat condition is your call. Set photo assessments to escalate, and let the agent handle the breed price range and the questions around it.
Can it book the appointment?
It collects the dates, the dog and the service, so the request arrives ready. Writing into a booking system needs a custom action against that system.

Where the rules come from

Other businesses like yours

Answer the DMs while your hands are full

No website needed. Free plan, no card.