Very few people book without asking something first: what it costs, whether you take their insurance, how long it takes, whether you can see them this week. Answering those instantly is what turns an enquiry into an appointment.
The questions below are the ones customers actually type.
Reception spends the morning on the phone answering the same four questions, while patients who called at lunchtime go to the practice that picked up.
Insurance, pricing and new-patient process are answered immediately. The booking request arrives with the treatment, the preferred days and the insurer already noted.
Instagram DMs are the booking channel, and they arrive while everyone is with a client.
Duration, patch-test requirements and pricing by stylist level are answered in the DM. Nobody is left on read for four hours.
Half the calls are about whether you can fit them in and whether they will be without a car.
Turnaround, courtesy car policy and service pricing are answered on the spot, and the booking request comes through with the registration and the work needed.
Some enquiries are genuinely urgent and some can wait a week, and telling them apart is the whole job.
Routine questions are answered and urgent ones are escalated to a human immediately, which is the distinction that matters most here.
Enquiries hinge on specifics — the exact syllabus, the level, whether sessions are online — that a generic page never covers.
Subject, level and format are established before any time is booked, so the first session is with someone you can actually help.
Answer in the DM where they asked. Free plan, no card needed.
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