Instagram for beauty & aesthetics

Answer the questions that come before a consultation

Aesthetics is sold on Instagram and bought after a conversation. The messages in between are mostly the same practical questions, and they arrive constantly.

What they actually ask

How long does filler last?
Do I need a patch test for lash extensions?
Can I have this while pregnant?
What's the downtime after microneedling?
Do you do a consultation first?

What makes this different from any other business

Suitability questions must reach a practitioner, not an agent

Pregnancy, medication, skin conditions, prior treatments and contraindications are clinical judgements. An agent that answers them confidently is a liability, and in aesthetics the consequences are physical. The correct setup escalates every suitability question and answers only what is genuinely administrative.

Patch tests and aftercare are where bookings go wrong

Lash and tint treatments need a patch test with a minimum lead time, and post-treatment aftercare determines whether a result holds. Both are written down in every clinic and asked about constantly. Answering them at enquiry stops a client arriving ineligible and stops the aftercare call two days later.

Downtime is the question that decides the booking date

Clients plan treatments around weddings, holidays and work. How long redness, swelling or bruising lasts is not a detail, it is the scheduling constraint, and a clinic that answers it precisely gets booked further ahead and with fewer cancellations.

Setting it up

1
Escalate every suitability question, without exceptionPregnancy, medication, skin conditions, contraindications. This is the first rule and it should be absolute.
2
Publish patch test lead times and aftercareThese are already written in your clinic. Putting them where the agent can read them removes a steady stream of messages.
3
Write realistic downtime by treatmentClients book around it, and precision here reduces cancellations.

What it does not do

It gives no clinical or suitability advice, and should be configured to refuse
It cannot assess a photo of someone's skin
It does not replace a consultation — it books one

Questions

Could it tell someone a treatment is safe for them?: It should be set up so that it cannot. Every suitability question escalates to a practitioner. The agent handles patch test rules, downtime, aftercare, pricing and how to book a consultation.
We offer prescription treatments. Does that change anything?: It makes escalation stricter rather than different. Anything touching a prescription-only treatment should route to a qualified person, and the agent should decline rather than describe.

Where the rules come from

Instagram Messaging documentationMeta's reference for what a business account can and cannot do in DMs.

Other businesses like yours

Answer the practical questions, escalate the clinical ones

Set your escalation rules first. Free plan, no card.

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