Travellers book at the hour that suits them, from wherever they are, and often days before arriving. A reply the next morning is a reply after they booked something else.
A traveller planning from home may be eight hours ahead of you, and one already in the country is messaging after dinner. Neither will wait for your office hours, because there are four other operators listed beside you. This is the trade where after-hours coverage most directly converts.
Anything outdoors or on water carries two questions a traveller will not book without: what happens if it is cancelled for weather, and whether it runs if not enough people book. Both have real answers — refund, reschedule, credit — and both are almost never on the listing page.
Tours that run daily in August run twice a week in November and not at all in January. An agent answering from a generic description will confidently tell someone a trip runs when it does not. Season dates have to be written down explicitly, and this is the most common source of a wrong answer in this trade.
Point it at your season dates. Free plan, no card needed.
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