WhatsApp for salons

Everyone is with a client, and the messages keep arriving

A salon has nobody free to answer a phone by definition — every pair of hands is in someone's hair. The enquiries arrive anyway, and most are the same three questions.

What they actually ask

How much for a cut and blow dry?
How long does a full head of highlights take?
Do I need a patch test first?
Is anyone free Saturday afternoon?
Can you do a colour correction?

What makes this different from any other business

Price depends on stylist level, and customers never ask that way

A cut is three or four prices depending on whether it is with a junior, a stylist, a senior or the owner. Customers ask 'how much for a cut' and expect one number. An agent that explains the tiers in the message does it more patiently than someone shouting over a dryer, and it sets the expectation before the chair.

Patch tests are a legal and insurance requirement, not a suggestion

Colour services need a patch test at least 48 hours ahead, and a client who turns up without one cannot be treated. That is a wasted slot and an unhappy customer. An agent that raises the patch test at the moment of enquiry — before anything is booked — prevents the problem rather than apologising for it.

Duration is what people are really asking about

A full head of highlights is three hours or more, and a client who has budgeted an hour will not book again. Publishing realistic durations by service, and having the agent state them up front, changes who books and how they plan their day.

Setting it up

1
Write prices by stylist levelAll of them. The agent explains the tiers rather than quoting one figure.
2
Add realistic durations, and the patch test ruleIncluding how far ahead the patch test must be. This is the rule that prevents wasted slots.
3
Connect Instagram as wellMost salon enquiries start from a photo. The same agent answers in the DM with the same information.

What it does not do

It cannot see a stylist's diary, so it answers from your general availability rather than real slots
It cannot judge from a photo whether a colour correction is achievable — that escalates
It does not take deposits

Questions

Clients send inspiration photos. Can it handle that?: It can take the message and pass it on, but judging whether a colour is achievable on someone's hair is a stylist's decision. Set anything involving a photo assessment or colour correction to escalate.
Can it enforce the patch test rule?: It raises it at the point of enquiry, before anything is booked, which is where it prevents a wasted slot. It cannot record that a test happened unless you connect your booking system.

Where the rules come from

WhatsApp Cloud API documentationMeta's own reference for how business messaging and the 24-hour window work.

Other businesses like yours

Answer without putting down the scissors

Point it at your price list. Free plan, no card needed.

Start free See pricing