WhatsApp for estate agents

Stop fielding enquiries about properties that went under offer last week

Portal listings generate messages for weeks after a property is gone, and every one still costs somebody a reply. The enquiries that matter are buried among them.

What they actually ask

Is the flat on Mill Street still available?
What's the service charge?
How long is left on the lease?
Can I view on Saturday morning?
Would they consider an offer below asking?

What makes this different from any other business

Availability is the question, and it goes stale fastest

A listing lives on Rightmove and Zoopla long after it is under offer, and every enquiry it generates is a message somebody has to answer with disappointing news. An agent that knows which properties are gone answers instantly and, more usefully, offers the two comparable ones that are not.

Lettings and sales enquiries need opposite answers

A lettings enquiry needs referencing requirements, deposit terms, pet policy and availability date. A sales enquiry needs tenure, service charge, lease length and chain position. The same property page generates both, and answering the wrong set wastes everyone's afternoon.

Viewings fail on scheduling detail nobody collects

Most viewing requests arrive as 'can I see it' with no indication of when the person is actually free, whether they are a cash buyer, or whether they have sold. Collecting those three things up front is the difference between a booked viewing and four messages of back-and-forth.

Setting it up

1
Keep an availability list the agent can readEven a simple page of what is available and what is under offer. This single thing removes most of the wasted replies.
2
Write the sales and lettings answer sets separatelyTenure, service charge and lease for sales. Referencing, deposit and pet policy for lettings. The agent establishes which it is dealing with first.
3
Decide what a viewing request must includePreferred times, position — cash, mortgage in principle, chain — and which property. Requests then arrive ready to book.

What it does not do

It does not read your CRM, so availability is only as current as the list you give it
It cannot book a viewing into a diary without a custom action against your system
It should not discuss offers or negotiate — set that to escalate

Questions

How does it know what is still available?: From a list you maintain, which can be as simple as a page. It does not read your CRM unless you connect one through a custom action. Keeping that list current is the work, and it is less work than answering the enquiries it prevents.
Will it discuss offers?: It should not, and the sensible setup escalates anything about price negotiation to a person. It handles the factual questions that come before that conversation.

Where the rules come from

WhatsApp Cloud API documentationMeta's own reference for how business messaging and the 24-hour window work.

Other businesses like yours

Answer the available ones and stop replying about the rest

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