QR codes and printed material

A QR code that answers questions instead of loading a PDF

Most QR codes in the physical world open a menu, a form or a page nobody reads. One that opens something which answers is a different experience, and it costs nothing to print.

What they actually ask

Which of these is vegan?
How do I use this product?
What's the warranty on this?
Who do I call about a repair?
Is there a bigger size out back?

What makes this different from any other business

The question happens where there is nobody to ask

In front of a shelf, at a table when the staff are busy, beside a machine, holding a leaflet at home. These are the moments a customer has a specific question and no way to ask it. A code that opens an agent puts an answer exactly where the question is.

Print has no analytics until you make it a destination

A leaflet, a van livery, a shelf label and a table card are all guesses about what works. Point each at its own agent link and you find out which ones people actually use, which is the first measurement most physical marketing has ever had.

It works without an app, a download or a login

The camera opens a page. That is the whole interaction. Anything requiring a download loses most people at the shelf, which is why so many printed QR codes go unscanned even when the idea behind them was sound.

Setting it up

1
Publish the hosted page and take the linkOne agent, one link. Nothing to host.
2
Generate the codeOur free QR generator does it without an account, and you can point separate codes at the same agent to see which placements get used.
3
Put it where the question happensBeside the product, on the table, on the van, in the box. Not on the back of a business card.

What it does not do

It answers from what you wrote — a code beside a product you have documented badly will answer badly
It cannot see which product was scanned unless you use a separate agent or link per placement
It is a web page, so it needs the customer to have signal

Questions

Does the customer need an app?: No. The phone camera opens a web page and the conversation starts. No download, no account, no login.
Can I tell which code someone scanned?: Use a separate link or agent per placement. That is also the cheapest way to find out which printed material is actually working, which most print marketing never learns.

Other businesses like yours

Print a code that answers

Publish a page, generate a code, stick it on something. Free plan, no card.

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